The core issue isn't always "I need a new website" — it's that calls have quietly dried up because the site can't be updated without calling someone, doesn't work on mobile, or ranks nowhere for "your service + Royal Palm Beach." Studio 47 diagnoses before rebuilding: if the site loads fast and works on phones, a content refresh fixes it for a fraction of the cost. If it's genuinely broken — pre-responsive, unsecured, un-editable — a full redesign follows a set order: highest-traffic pages first, real photos and copy, and every old URL redirected so rankings you've already earned aren't lost during the switch.
"Great leads and SEO/Website for my tub refinishing business that Mike has helped us with. He always is fast if we need any changes to our website or updates and we get a lot of leads from google thanks to Studio 47 Web Design!" - Google Review by Jordan Seech
No report is necessary. You already know something is amiss when calls from the website become less frequent or the site is difficult to manage, say, when you want to update the phone number, or it looks dated next to a competitor’s site.
And then one day a customer says something like "We found your business via your Facebook page!" And you realize that the phone doesn’t get used as much any more, and can’t quite remember the last time anyone said "I saw your website." And this is when you call us.
We hear it time and time again from small service business owners throughout Palm Beach County...
Sure, an individual problem may be fixed in isolation, but at that point of having three or four problems it’s not cost effective. Think about how much you’re spending to keep an old system going vs. investing in something new that will bring you more business and more calls.
Another example is an unattractive site. You wouldn't necessarily realize how damaging your website is because it is working against you by eliminating potential customers without them picking up the phone. All you would be aware of are those customers that decide to call you anyway.
Wondering if that’s a big deal? Here’s a simple test. Look at your site from a customer’s perspective. Access it via your phone. Were you even momentarily embarrassed by what you saw? Congratulations, you know your site has an issue.
Contrary to most peoples’ expectations, sometimes, we’ll actually tell them that they don’t need a website overhaul. Sometimes, all you really need is better copy on the pages you have.
We get a call every couple of weeks from a business owner who thinks they need to rebuild their website. It’s getting old, not receiving as many calls for business...etc. When we take a look at their website, it’s usually technically sound. The site loads quickly, is mobile-friendly, the form works. What needs improvement? Messaging. More information about the services/products they offer, new photography if yours is five years old...etc.
That’s not a rewrite, it’s an edit.
If you meet most of these criteria then it’s very likely that a refresh would achieve the desired outcome at a fraction of the cost. Can you identify your site in the following?
A complete rebuild is the only honest option. If your website suffers from any of the following, you're wasting your money trying to keep it alive: Your website was built before responsive design became a thing. If you can't update the text yourself you're going to need to call someone. Your website's platform is no longer receiving security updates.
One of our home service/salon clients from Royal Palm Beach/Wellington came to us looking for a redesign of her website but money was tight due to the slow-down during hurricane season. So, rather than rebuild the whole site we suggested an alternative. We would rebuild the 3 pages of the site that bring in the majority of the calls. Then, over the following months, rebuild the rest of the site.
Not sure what kind of website your small business needs? Totally normal. Honest advice about small business website design is how we’ve kept clients since 2010. We’d rather be helpful and honest than charge for something you don’t need. Tell us more about your business and we’ll be happy to offer our insight. It’ll only take a few minutes.
This focus continues into the practical aspect.
Website Redesigns demystified Contrary to most folks’ perceptions, a website redesign isn’t just choosing some pretty colors. It’s a lot like remodeling your house. We will find what’s working and keep it, then rebuild the areas that aren’t converting customers into calling you.
Here's the order we go in.
And of course we monitor the site after launch. We also make sure that forms work, click-to-call works from an actual mobile phone, not a desktop, and that Google can crawl all of the site’s pages.
How much effort/time commitment is required of you? We handle all of the technical aspects, leaving you free to continue focusing on running your business. In most cases, your contribution consists of a couple of conversations plus a folder of photos.
Thinking about Website redesign? Let's talk. Call us for a Free Advertising Consultation today. Studio 47 Web Design is ready to help.
Interestingly, nine times out of ten it’s because we’ve forgotten to map all of the old urls to the new urls and it means the new site can take weeks to reappear in google. It’s understandable that site owners are frightened about losing calls when we suggest we rebuild there current site. They may not get lots of calls but they know that there will be some on the end of each week.
What happens when Google remembers where each of these pages used to be, you change their addresses, and don’t tell Google? Google will lead people to a dead-end when they come to your site.
Before touching a single design file, we’re going to take an inventory of your site. Which pages are getting search traffic? Which ones are ranking? What terms are working well? Once we have a full inventory in hand, it’ll serve as our roadmap for the project. More on that later.
Remember, this last step is more important than you may think. It’s normal to see a dip in your results over the first couple of weeks but if results keep going down something has probably broken. Remember, Google needs some time to crawl your site.
Keeping your NAP consistent with what’s on your Google Business Profile ensures your Royal Palm Beach business is eligible to be displayed on Google’s map pack in the search results for Southern Boulevard and Okeechobee. Inconsistency confuses Google. We can’t guarantee rankings. If someone tells you differently, run. But what we can promise is to take good care of visibility that you’ve already spent money or effort on.
Okay now we’re leaving our numbers and getting into pricing models within our industry that are typically not discussed with clients or explained.
Finally, there’s the monthly plan. Be sure to check ownership terms on monthly plans if you choose to leave the designer/developer. Often times, the site is the property of the agency. These types of plans have been increasingly popular because they bundle hosting and website maintenance into the fee. Hourly rates are less common but do pop-up on larger, more customized projects. For small service businesses, the most common rate is a flat project fee and it’s usually the easiest to work into the budget.
Why are website quotes so different from one another? Page counts are a major difference between small and large websites. The five-page website for a solo contractor is much smaller than the forty-page site for a medical practice with three locations. However, one of the biggest, but not always articulated, cost factors in quotes is content. If you don’t have your own photography and website text, they require many hours of work to create.
Other features can also impact pricing, especially booking/scheduling systems, payment capabilities, or any special forms. How much of your old site will have to be recreated? Are you rewriting every page of copy, or is it mostly reusable? It’s more costly to write all-new pages than it is to retain existing and serviceable copy and just modernize the design.
Quite often we’ll receive quotes from other vendors for website support that ends on launch day. It’s not uncommon for clients to hire help only to be surprised with an invoice to update their website for a new phone number. Ask what happens after your site goes live. Find out what support you can expect in the first year and get it in writing.
Check with them who owns the domain and site files, as it is imperative that this should be you, full stop.
Common questions about Website redesign
You likely just need a refresh if your site already loads fast and works well on phones, but the words and photos feel outdated. A full rebuild makes sense when the site can't be updated without calling a developer, or it's on an old platform that no longer gets security updates. We check both before recommending anything, since a refresh costs less and often solves the real problem.
Most redesigns move page by page, starting with the ones that bring in the most calls, like your homepage and top service pages. One Royal Palm Beach client had us rebuild her three highest-traffic pages first during a slow hurricane season, then finish the rest over the following months. This lets you see results sooner without waiting on a full relaunch.
Usually it's because visitors land on a page and leave without seeing your phone number or a clear next step. We often find this happens on mobile, where text is too small or buttons overlap and force people to pinch and zoom. If there's no obvious way to contact you above the fold, most visitors leave instead of hunting for it.
Yes, an outdated or slow site often keeps you off the first page when locals search for your service plus Royal Palm Beach. We map your redesign around a homepage, individual service pages, and a service area page so search engines and customers can find exactly what they need. Being invisible on that search is a fixable problem, not a permanent one.
We start by reviewing where visitors land and where they leave, which is usually the page with your phone number at the bottom. We also check your Google Business Profile alongside the website, since the two work together for local customers. This tells us which pages need rebuilding first instead of guessing at a full teardown.
Yes, that's one of the main goals of a proper redesign. You or someone on your team should be able to change hours, add staff photos, or update services without calling a developer and waiting a week. If your current site requires outside help for simple edits, that's a clear sign it needs rebuilding, not just patching.
Call us now for your Free Consultation and get your phone ringing.