A full rebuild isn't always the answer
Be honest: For many of these sites, all it takes is a few fixes and about three months to start seeing results. It's not always necessary to tear them down and build them up.
Time and time again, we've given people straight advice that has cost us a larger job. Honesty is the best policy and it pays us large dividends.
If your website loads quickly, performs well on mobile, and has specific pages for each of the services you offer, chances are, you’re in decent shape and may only need some behind the scenes work to improve results. However, if you’re having visibility issues, it’s possible that Google just isn’t clear where you do business or what you do. If that’s the case, this is a Google Business Profile issue, not just a website issue. Rather than embark on a long-term project, it’s likely we can sort it out over a quick call.
Here's when we'd tell you to hold off:
- Your website is less than 1 year old. There is no copy explaining the service that is being provided.
- You are not going to see movement on the map from your web efforts until you have at least claimed and filled out your Google Business Profile.
- Sometimes a lack of calls is nothing more than a case of your contact details not being obvious enough, traffic levels may be fine but people aren't picking up the phone.
- Of course, mid-season, you’ve got a lot on your plate (literally) and skimming over draft pages isn’t high on your priority list - it’s August and you’ve been working overtime to get ready for hurricane season in Georgetown.
Structural issues can’t be fixed with a bandaid solution. If loading your website on your personal smartphone takes more than 4 or 5 seconds, if you have to pinch and zoom in order to read your site’s copy, these are all indications of structural problems. Try this right now.
Depending on our audit, it could be anywhere from needing to build 5-10 service pages to actually, nothing, just have to wait, which is very rare. We would rather do an SEO review first, especially when a website looks like it is working (loads correctly, readable, etc.), and you are not ranking in the next town over, let’s look at it and get back with you. Not always is it best to redo something right away. Slow changes are often better for Google's indexing.
Thinking about SEO web design? Let's talk. Call us for a Free Advertising Consultation today.