Most small business owners don't need ten marketing services — they need the right two or three. If bigger companies in Wellington or Loxahatchee Groves keep outranking you, or your phone just isn't ringing the way it should, the fix usually isn't "do more marketing." It's doing the right marketing. Studio 47 Web Design offers local SEO, Google Business Profile management, PPC advertising, lead generation, reputation management, and more — all built for Royal Palm Beach service businesses like contractors, salons, and medical offices. Scan the sections below, find what matches your problem, and start there.
"Great leads and SEO/Website for my tub refinishing business that Mike has helped us with. He always is fast if we need any changes to our website or updates and we get a lot of leads from google thanks to Studio 47 Web Design!" - Google Review by Jordan Seech
Studio 47 Web Design offers various types of marketing solutions for small business owners located in Royal Palm Beach & PBC. Everything from local SEO to Google Business Profile services to advertising, lead generation, and reporting. The following sections describe what each service is and who they’re meant for. Scan through everything, identify what service best fits the issue you’re dealing with, and start with that.
How can people find your business? If you own a business in Royal Palm Beach, chances are you’re seeing bigger chains and companies in Wellington (one town over) dominating the search results when people are looking for local services. Our marketing agency specializes in helping local companies close the gap. If you’re a contractor, salon, medical office or other home services company along State Road 7 or Southern Blvd that doesn’t have marketing on your payroll, we can help.
Our core belief is that rather than buying ten services that your agency suggests you need, you should choose two or three services that solve your problem. This page reviews our services to help you determine which is the best for you. Continue reading to learn more.
Studio 47 Web Design is a Florida-based company run by Mike and Carla Stevens, serving small local businesses since 2010. Mike Stevens is our Senior Website Developer and Online Advertiser. We're a husband-and-wife team, not a call center, and we work with owners who want professional help without the big-agency overhead.
Read through each section below and choose the section that applies to your situation.
Contact Studio 47 Web Design to talk through which marketing service fits your business.
Local SEO is the process of optimizing your business to appear in search results for users searching for goods/services your business provides who are located near your business. Local SEO is concerned with local listings like the little map results you’d use on your phone, not national search visibility.
An SEO audit is a one-time look under the hood. Updating your Google Business Profile is one task on one listing. But local SEO services happen month-after-month after-month. All the moving pieces come together and move in tandem, working towards a common goal. That’s when things start to make a difference.
The work usually covers:
Royal Palm Beach businesses are competing for the same search terms as listings from Wellington and Loxahatchee Groves. The homeowner two miles away won’t pay any attention to village boundaries. Google will decide which businesses are going to rank in which order, and that is the race local SEO services are running.
Unlike some services that offer an immediate payoff, ours builds its results gradually. Returns continue long after you stop paying.
More often than not, we’ll open a profile and see outdated hours, three grainy photos uploaded in 2019 and Q&A questions left to languish unanswered.
Google Business Profile Optimization refers to all of the work being done on your profile, manually. Your profile is the entirety of what we're optimizing. Local SEO is an area of work that deals with your business listing as just one aspect of the larger local SEO visibility campaign.
Now let’s break it all down, item-by-item.
One of the more common myths is that a profile is something you create and Google takes care of the rest. Not so. Profiles must be comprehensive and show activity or they will decline in rank and sink in search results.
It also helps your google business profile for local SEO efforts across the board. Setting up a business profile is free but optimizing them can be time consuming. This is a challenge for all small business owners, especially service-based small business owners. It’s often the least expensive strategy for a small business to get a piece of the pie, however.
Thinking about a new marketing agency? Let's talk.
What if you needed calls this week, not this quarter?
Pay per click is paying for advertising at the top of the search result listing. As opposed to search engine optimization (SEO), which builds up over months, PPC brings in traffic on day one. Though they’re working towards the same goal, PPC and SEO are worlds apart.
What is involved in pay per click advertising: Setting up ads, choosing key words, writing ad copy... What’s involved is generating clicks that result in phone calls from potential customers that are ready to hire.
While it’s common for business owners to think of SEO and PPC together - after all, they’re both about "being on Google.” - the two are actually very different. SEO is a compounding, earned presence. PPC is a rental - if you stop paying, it’s over. Many companies use both, though: using PPC to capture customers while their SEO matures.
We watch the search terms closely in the early weeks. That's where the waste hides - broad keywords pulling in people who were never going to call you. Trimming those is most of the job.
Ask us about this. If you’re anticipating a slow month at your business and want your phone to start ringing, then ask us about this.
Advertising budgets for a small service business operate differently than national ad budgets, and thus must be managed differently than you would a national ad budget.
Where general pay per click advertising management can apply to advertisers of any size, Small business Google advertising modifies google ads practices to address the needs of an advertiser with a limited budget. Ad spend should be limited to areas where it is realistic that you would drive to provide service.
Next we turn to something else.
Remember, search demand changes as seasonal residents start to arrive, typically somewhere in the range of November to April. Especially if you advertise in Palm Beach County, an ad spend that makes sense in January could perform very differently in August for products/services geared toward part-year residents.
Small budgets can work beautifully. Sloppy budgets never do. Want to Improve Your Local Visibility with Google Business Profile Optimization? Give us a call.
You're getting traffic. Your analytics say so. But the phone isn't ringing and the contact form sits empty for days.
Having lots of site visitors but no inquiries? That’s a conversion problem. It means that although they’ve made it to your website they’re not sure what to do next and are leaving your site without contacting you. Lead generation services are designed to solve that problem.
That means everything from when they arrive on the website, to when they’ve contacted you as a customer. Ensuring forms aren’t too long to complete. Calls to action in the right places to convert users at key decision points. Streamlined click-to-call functionality because most website traffic is mobile. Ensuring there’s a process for following up with a new lead, before they call their competitor. All of it.
When a homeowner is getting bids from three different contractors, they’ll hire the contractor who gives them a prompt and concise response. Owners tend to underestimate the power of promptness.
We would rather provide you with fewer, better leads than lots of uninterested, unqualified ones. Often times we clarify pages to weed out those who aren’t looking for what we provide so they self-eliminate by deciding not to fill out a form. If required, we provide strategic direction alongside the tactics, namely lead gen consulting.
Does your calendar look empty, but you’re getting decent traffic numbers? Start here.
Ready when you are - get in touch today.
In our experience, one negative review on an otherwise stellar listing isn’t necessarily cause for concern. Four negative reviews in a row that weren’t addressed are cause for an owner to pick up the phone and call us for help with their listing.
Online Reputation Management: Online reputation management involves customer reviews and public feedback about a company. For instance, the impression that a local service business makes upon a stranger will most likely happen through a search listing, not necessarily upon visiting their website.
Most happy customers are more than happy to write a review; it’s just a matter of asking for one at the right time. Review management also includes knowing where reviews are being left, keeping responses calm, and, most effectively, creating a review-asking routine for customers you know were happy with your service.
Responding to a review is NOT about winning the argument. Responding to a review is showing 50 future readers how you deal with negativity. Short and relatable will ALWAYS trump defensive and lengthy.
More 5-star reviews = greater local search presence. Our service strengthens your local search results and protects your reputation. Two jobs, one habit.
An SEO audit is a snapshot or diagnostic of your website that highlights what isn’t working and costing your site valuable search visibility.
Lastly, we’ve seen lots of owners get confused on what is included in an audit versus ongoing work. An audit is a one-time service. An audit just points out issues. Ongoing local SEO is a month-to-month service that serves as the SEO crew to help you fix issues.
Typically, the audit verifies certain criteria.
We’ve seen many instances where an easily visible, easily rectifiable mistake costs a lot of money or leads to big performance or SEO issues, like not telling Google that they have location pages, so it doesn’t crawl them, or a theming mistake which slows down the site-wide load times.
Not sure of what you need? An audit is a good place to start. You’ll get a list of things that need to be addressed without committing to a longer-term program until you have a better understanding of what’s happening. It also gives you the option of implementing some of the items yourself and outsourcing other tasks. Audits work well with local SEO as well, which is very relevant for home services businesses that rely on local search.
And when you look it up, it’s under three different names/spellings. One directory still has the number you had before you switched carriers and another directory still has the suite that you vacated when you moved offices.
Local citation building fixes any inconsistencies or incorrect information in citations. Citations can be directories, maps, industry-specific sites or aggregators, basically any place on the web that cites your local business’ name, address, and phone number. If Google sees conflicting information between citation sources, its confidence in having the right information decreases.
Listing management refers to finding all of the listings that reference you, updating inaccurate information, and claiming or requesting new listings using accurate information.
In a market like Royal Palm Beach and other similar markets, coverage is going to be less than it would be in an adjacent larger market. That makes each individual citation that much more important. In large, dense cities, an erroneous citation might get lost in the shuffle of twenty accurate ones. In a smaller market, it’s going to stand out.
Data cleanup is something that a local seo company will perform on a regular basis alongside other actions taken to improve online visibility. This is a task that requires patience since some directories can be slow to update. It’s not sexy, but conflicting data is a drag on local search ranking.
Not sure what your Marketing agency (small business digital marketing agency) project needs? Ask us.
Call us for a Free Advertising Consultation today.. Studio 47 Web Design is ready to help.
Here’s why: Your marketing data is spread out amongst four different platforms. And each of those platforms reports their stats differently. It’s not your fault. Most owners can’t tell which marketing dollars brought them a customer last month.
With marketing analytics, website traffic, ad performance, form submissions and phone calls come together in a report that’s easy to understand and can be digested in five minutes, requiring no training course.
What we're usually looking for is simple. Where did the leads come from. Which pages people actually visit before they call. What's quietly draining budget without producing anything.
We’ll give you three numbers that will change a business decision. Not bury them under twelve graphs you didn’t want, like most agencies will do.
Works perfectly with whatever you’re doing. If you’re running pay-per-click, we’ll tell you which of your advertising campaigns are worth the return. If you’re doing local SEO, we’ll tell you if you’re just being viewed or getting calls.
Marketing analytics won’t get you more customers by itself, but it’ll tell you where to point your future spending so other forms of marketing can.
Most small business owners know they need to publish content. Very few of them have a free hour on a Tuesday night to write some.
We can also research topics based on questions your customers have. Then, we’ll write the articles and publish them for you. Leave the entire process up to us. Your blog will have consistent, relevant posts to answer questions that matter to your customers.
Effective blog posts are the answer, not an essay about your industry. Consider what people are searching for. How much does service cost? Should I fix it or replace it? What questions should I ask before hiring someone? Write a thorough answer to one of those questions and it could bring you traffic for years.
Posts provide fodder for other marketing activities. For example, local SEO requires specific pages to target. Google business profile posts need links to specific pages. Posts can be those pages.
Consistency is key. Two substantial posts a month is infinitely more effective than publishing 10 posts and then going silent.
Contact us at Studio 47 Web Design to get started.
Common questions about Marketing agency (small business digital marketing agency)
Choose local SEO if you can wait a few months for steady, long-term results. Choose pay per click if you need phone calls this week. Many Royal Palm Beach business owners start with PPC to get calls flowing, then add local SEO so they're not paying for every single lead once search rankings improve.
Yes, because they work on different things. Local SEO is the bigger campaign across your whole online presence. Your Google Business Profile is just one listing inside that campaign, but it needs its own hands-on updates like photos, posts, and answered questions. Skipping profile work leaves an easy win on the table.
A small agency like ours works directly with owners instead of routing you through account managers. You talk to the person doing the work. That means fewer canned reports and more decisions based on what's happening with your listings and ads, not a template applied to every client.
Local SEO builds gradually over several months, not overnight. Unlike a one-time audit or a single profile update, it's ongoing work that compounds. Most owners start noticing movement in rankings and calls within a few months, and those results tend to keep paying off even after specific tasks are done.
Start with two or three services that match your actual problem, not everything at once. If you need calls now, pair pay per click with Google Business Profile work. If you're playing a longer game, add local SEO. We help you pick based on what's holding your business back.
Call us now for your Free Consultation and get your phone ringing.